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Candle EduColleen TuohyComment
Understanding Fragrance Notes

What's your preference?

Ever wonder why you enjoy one particular fragrance or scent over another?  Michael Edwards, a British fragrance expert, author and founding editor of Fragrances of the World provides insights into the personal preferences which we have developed over time. 

"Although your sense of smell is emotional, the fragrances you most enjoy will probably belong to just one or two families. The Fragrance Wheel holds the key to your fragrance likes and dislikes..."

The Fragrance Wheel categorizes fragrances across four major categories:

  • Floral Notes: Fresh cut flowers; aldehydes and powdery notes; orange blossom and sweet spices.
  • Oriental Notes: Incense and amber; oriental resins; sandalwood and patchouli.
  • Woody Notes: Aromatic woods and vetiver; oak moss and amber; dry woods and leather; lavender and aromatic herbs.
  • Fresh Notes : Bergamot and citrus; marine and aquatic notes; galbanum and green notes; berries and fruits.


Shopping for candles online can be difficult...

One of the downsides to not having a brick-and-mortar shop in the candle business is that you cannot touch, feel and most importantly smell the product before your purchase it.

It makes shopping online for candles a bit more difficult. Wouldn't it be great if you could do a "scent-test" directly through the computer? Perhaps one day.


There are now options...

We started categorizing our signature scented soy candles at atlantic avenew into the four major fragrance note categories.  By doing so, we hope this will give you better insight into what each candle smells like.

Our new categorization system can be especially helpful if you are buying a candle for someone else and you have an idea of their fragrance preferences. For example:

Mom: Loves fruity and "clean" scents, especially for the kitchen.  
Sister: Prefers more masculine, earthy scents. She loves to cozy up in her sherpa lined flannel on chilly days.
Best Friend: Hates citrus, period. She is into yoga and likes the smell of incense.
Co-worker: Obsessed with all things sweet. Loves shopping at farmers markets and tries to keep freshly cut flowers on the table (year-round).

Applying the Fragrance Wheel methodology, here is what we suggest based on the provided preferences in the example above:

*Based on the season, our scent availability changes. If you click on the links above, you will be re-directed to our resource pages that list the scents that are within each of those categories.


Happy exploring!

Your friends at atlantic avenew